According to a 2013 report conducted by Adobe, only 7% of business have created a mobile app. 7%. That’s incredibly low. In 2009, I started making apps on the side (before kids and grad school made their way into my life) and even then the marketing opportunity that apps represented to business – especially retailers – was evident. So I’m surprised that so few businesses have taken advantage of it.

Think about it. Most of us have very personal relationships with our phones. 60% of Americans now own smartphones. The average American now spends 127 minutes a day on their phones. 60% of smartphone users say they don’t go more than an hour without checking their phone. And 40% admit to taking their phones to the toilet.

Having a mobile app means that your customers carry your brand around in their pocket. When they’re stuck in line at the grocery store, you’re just a fingertip away. When there’s a commercial on during football, you’re there to help them pass the time. And apparently, even when they’re all alone in the bathroom, you’re there to keep them company. What other marketing technology offers that sort of opportunity?

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